Football betting is part of the UK culture. But it is also worth noting that this type of gambling is popular worldwide, and the demand for developing a football betting software is high. At KeyUA, we already had significant experience creating betting platforms, but The Football Pools became another interesting challenge. It was an exciting and productive collaboration that benefited both parties.- Denis Kotenko, Android/iOS Developer, KeyUA
Working with The Football Pools, we had to complete several important tasks. The platform was quite outdated, so KeyUA focused on its complete modernization, including creating and implementing the web pages’ new design. We improved the system engine to make it more stable under heavy load. And our team expanded the web app functionality to create an online casino and various additional games. According to the customer's requirements, the system also had to have a mobile version that players could download from Appstore or Google Play Market.
Due to the site's improved engine and architecture, carried out by the developers of KeyUA, the platform could withstand high loads, which is especially important on a gaming weekend. The Football Pools worked successfully, even with 2 million daily visitors. In turn, creating an online casino attracted new players, namely those who are not interested in betting on football, but who are passionate about the gambling industry. Thus, the number of The Football Pools users more than doubled.
active users per day
Step 1. Collect Requirements
First, we gathered the information needed for software design. We discussed the application’s features and the project’s goals with the customer and reached a shared vision of the concept.
Step 2. Prepare Project Plan
Our team created a project plan describing the main stages of implementation.
Step 3. Web App Building
We reformed the obsolete code and created new functionality. This was one of the longest stages in the entire project life cycle.
Step 4. Mobile App Building
When the web version was ready, our team of mobile developers started creating a cross-platform application for Apple and Android.
Step 5. Testing
Testing is an integral part of building a great app. KeyUA's quality assurance department applied manual and automated testing to thoroughly test the entire system.
Step 6. Launch
At this stage, we prepared a technical environment on a real server and launched the updated software for mass use.
See what tool we use to deliver a beneficial product:
The Football Pools annual revenue is £ 60M; this indicates that the system is popular and attracts lots of users.
In Europe, betting is developing rapidly, conquering more and more new players.
An online betting platform is an opportunity to do business 24/7.