Frankie & Benny’s
Frankie & Benny’s is a large chain of restaurants serving traditional Italian and popular American cuisine across the UK, with over 150 locations. It possesses a special atmosphere and a tribute to the 50s. Frankie & Benny’s is an excellent place for a family night out, lunch, business meetings, or romantic dates. The owners’ passion for quality cuisine has made this chain very popular. You can find options for breakfast, kids, vegans, coffee lovers, gluten-free, and many other goodies on the menu.
Frankie & Benny’s has a unique charm. It was important for us to reflect this during the development of the website. People had to open it and immediately be transported to the 50s and look forward to their pleasant pastime in the location. And I think we have succeeded. We made a useful product that is visited by several million users every year. Honestly, every time I come to the UK, I open the site we developed to find a cozy place and book a table.
- Daria Maltseva, Product Manager, KeyUA
Challenges and Objectives
We faced the challenge of rebuilding the website completely, and we created many features from scratch. When Frankie & Benny’s approached us for help, their software was outdated, and we had to solve this problem quickly. Although the restaurant chain already had some popularity, another challenge that we faced was to improve the marketing strategy. Since the American & Italian restaurant website had to be visited by more and more users, KeyUA decided to make sure that it could withstand enormous loads and work correctly without downtimes.
Ask us how!
How KeyUA’s Services Helped
Our success story of creating a restaurant website began in 2013. It was then that Frankie & Benny’s first approached us for help. They wanted to make their application more flexible, convenient, and functional. The bottom line was that the clients had to go to the site and automatically be shown the nearest restaurants, from which they could choose a menu and order delivery or takeaway. The system also needed to make it possible to book a table. We made this functionality very simple, with just a couple of clicks, and customers no longer had to wait in line for an open table. Another area that KeyUA worked on was increasing the popularity of the brand online. Together with the London team, KeyUA created an effective strategy that allowed us to grow the flow of customers to the site by more than 900%.
Results
traffic growth
total search time
average time spent on the website
Preparation
Key Ideas
Process
Step 1. Discuss Requirements
The first step is always to discuss with the client the requirements, goals, and features of the project. We must have a clear understanding and a shared vision of the product.
Step 2. Sign an Agreement
After all the questions have been clarified, we give the client our proposals and sign a development contract.
Step 3. Study Specification
The KeyUA team very carefully studies the project specifications to create the necessary set of tasks and website development cases for the restaurant & implementation plan.
Step 4. App Building
After all the tasks are clear, and the priorities are set, we start the development process.
Step 5. Quality Assurance
Testing is an integral part of any application delivery. Our technicians carry out manual and automated testing to verify the platform’s complete functionality. Any bugs are fixed immediately.
Step 6. Product Release
When the central part of the functionality is created, and testing has confirmed its quality, we release the application to make it available for users.
Step 7. Marketing
The next stage is building a strategy to increase online brand awareness and attract new users.
Step 8. Support
We continue to support the site in the post-release period to ensure the platform’s most efficient operation.
Technology Stack
See what tool we use to deliver a beneficial product:
Future Plans
Independent studies show that 70% of consumers prefer to order directly from a restaurant, ensuring that their money goes straight to the restaurant and not a third party. This is more proof that every restaurant needs its own web application.
The food industry is always popular, and gourmets line up to visit their favorite locations. The development of a convenient table booking system supports customer care and efficient logistics.
We can easily build the same for you!
UA, Kyiv, Business Centre Gulliver
