PlayEnable suits both real sports fans and office workers who want to cheer up. The system offers a search for nearby classes, allowing clients to attend new activities every day. You can easily book and pay for workouts, refer friends, and receive bonus points or discounts. It is like an eBay in the world of physical activity.
- Andrey Onopriyenko, Delivery Center Director, KeyUA
Challenges and Objectives
In 2012, PlayEnable was just an idea. The goal was to build a website and mobile app from scratch. The main challenge was to develop a highly productive marketplace for sports and fitness activities to connect people and facilities. Another important, but separate task was to prepare and implement a marketing strategy that would allow the project to enter the market and gain popularity successfully.
Our team can effectively and promptly implement all your wishes.
How KeyUA’s Services Helped
Various specialists from our company worked hard to deliver a unique and quality product. Before creating the code, we prepared the layouts of all pages. The designers produced templates for the web and mobile versions, which would be easy to navigate and motivate users to make purchases. Next, we developed a cloud-based system for sports facilities and clients that quickly returned search results. The main emphasis was on making the platform fast, as it was expected that PlayEnable would contain a large volume of classes in various directions. In parallel with the development, the KeyUA team also created a marketing company. We carefully studied the potential user’s behavior to present the product in the most attractive light.
PlayEnable Indicators
Results
visitors per day
gyms
increased ROI
Preparation
Key Ideas
Process
Step 1. Gather Requirements
Collecting information and technical requirements is of particular importance for project evaluation. Our team studies the client's specifications and wishes to prepare an effective business proposal.
Step 2. Discussion
We discuss with the customer all the nuances and stages of implementation. After settling all the issues, we sign a non-disclosure agreement and a development contract.
Step 3. Design Mockups
Our designers create examples of site layouts, taking into account all the wishes of the client.
Step 4. App Building
In the next step, our team develops the source code of the project and implements the design.
Step 5. Marketing
In parallel with the application’s development, we build a marketing strategy to gain a competitive advantage.
Step 6. Testing
KeyUA's team performs manual and automated testing to ensure the high quality of the application. We release the application only after ensuring that it has no bugs and works according to the specifications.
Step 7. Release
In the next step, our specialists launch a marketing campaign and release the product onto the market.
Technology Stack
See what tool we use to deliver a beneficial product:
Future Plans
The fitness industry is actively growing, so an application that allows customers to establish contact with gyms is a superb business solution.
Creating a sport and fitness marketplace is one of the most convenient ways to start a business with a relatively small budget and without rental costs.
Sports apps of this kind are a trend not only for professionals but also for amateurs and beginners. In turn, it significantly expands the client base and provides an influx of new users.
UA, Kyiv, Business Centre Gulliver
